Keep Oakland Alive is an online storefront for the shops and makers that keep Oakland, well... Oakland. We’ve got over 50 shops and 40,000 unique goods on the site, and we’re just getting started. (We announce new shops every week!)
We make shopping Oakland ridiculously easy.
We’re like a digital version of The Town where you can shop independent stores and makers all in one place, and in one cart, delivered right to your doorstep (we ship U.S.-wide, to anyone you like)! So get your gifts, Oakland-branded gear, pantry goods, books, blooms, and even some essentials here on KOA. (And pat yourself on the back for supporting independent.) Got a question about delivery? Read our FAQ.
We uncover the shops and people that make Oakland, Oakland.
We help you discover the best of The Town, get to know the shop owners, find out the “why” behind their businesses, and hear the stories behind their wares. So say hello to Ami, Nathan, Iguehi, and Angela. Supporting the good people of Oakland over some faceless big box store just. feels. better.
We help you choose community over corporate chains.
We want to turn the tide back to a more personal and impactful way to shop online, supporting the folks nearby over corporate giants. Because a dollar spent locally does so much more than a dollar at some compound in Seattle. Hello vibrant neighborhoods! Full storefronts! Thriving city culture! And a healthier climate.
We sparked a national shop local movement, starting right here.
Our parent company is Nearby, and if you’re interested in our backstory and how we started a shop local movement right here in Oakland, our founder, April Underwood, has written all about it. We believe the success we’ve had here can be shared with hometowns all across the country, starting over yonder in Austin.
Thanks for choosing Oakland, y’all. Let’s do good things together.
How to Keep Oakland Alive
Join the Movement
Sign up for our Newsletter or follow us on social! We’re spreading the Oakland love on Instagram, Facebook, and Twitter, and we’ll be sure to send you new shop announcements, exclusive giveaways, special offers, and a few fun surprises.
Suggest a Shop or Maker
Got an idea for a shop or maker to add to Keep Oakland Alive? We’d love to hear from you! Reach out at firstname.lastname@example.org.
Add Your Store
Are you a shop owner who wants to join the Keep Oakland Alive family? Just fill out this quick form and we’ll reach out. While you’re at it, be sure to read up on How Nearby Works. We’re in the business of empowering local businesses.