Formerly known as Keep Oakland Alive, we're an online storefront for the local shops that make the East Bay vibrant. We’ve got over 60 shops and 40,000 unique goods on the site, and we’re just getting started. (We announce new shops every week!)
We make shopping local ridiculously easy.
We’re like a digital version of the East Bay where you can shop independent stores all in one place, and in one cart, delivered right to your doorstep (we ship U.S.-wide, to anyone you like)! So get your gifts, hometown-branded gear, pantry goods, books, blooms, and even some essentials right here on our site. (And pat yourself on the back for supporting independent.) Got a question about delivery? Read our FAQ.
We uncover the best of the East Bay.
We help you discover the most interesting and unique shops in the East Bay, get to know the shop owners, find out the “why” behind their businesses, and hear the stories behind their wares. So say hello to Ami, Nathan, Iguehi, and Angela. Supporting the good people of your town over some faceless big box store just. feels. better.
We help you choose community over corporate chains.
We want to turn the tide back to a more personal and impactful way to shop online, supporting the folks nearby over corporate giants. Because a dollar spent locally does so much more than a dollar at some compound in Seattle. Hello vibrant neighborhoods! Full storefronts! Thriving city culture! And a healthier climate.
We sparked a national shop local movement, starting right here.
If you’re interested in our backstory and how we started a shop local movement right here in Oakland, our founder, April Underwood, has written all about it. We believe the success we’ve had here can be shared with hometowns all across the country, starting over yonder in Austin.
Thanks for choosing local, y’all. Let’s do good things together.
Long Live Local
Join the Movement
Sign up for our Newsletter or follow us on social! We’re spreading the local love on Instagram, Facebook, and Twitter, and we’ll be sure to send you new shop announcements, exclusive giveaways, special offers, and a few fun surprises.
Suggest a Shop or Maker
Got an idea for a shop or maker to add to Nearby? We’d love to hear from you! We're currently adding shops in Oakland, Berkeley, and Alameda only. Reach out at email@example.com.
Add Your Store
Are you a shop owner who wants to join the Nearby family? Just fill out this quick form and we’ll reach out. While you’re at it, be sure to read up on How Nearby Works. We’re in the business of empowering local businesses.