Get to Know: Iguehi of Love Iguehi
Oakland women are all about Iguehi James, and it's no wonder – her modern African prints are the kind of statement pieces that make you stand out in a crowd and feel... well, Oakland.
Her "made in America" brand, Love Iguehi, uses strikingly colorful and beautifully bold African Ankara fabrics that reflect both her Town roots and Nigerian heritage, and each of her limited edition pieces serve as one-of-a-kind pieces for every occasion.
For years she was content designing unique pieces for herself, but after friends, and even strangers, began asking her where she bought her clothing and unabashedly asking for their own, she decided to make her apparel available to the world with Love Iguehi.
Why did you decide to open up shop in Oakland?
As an Oakland native, it was important for me to create, build and sustain something in and for my home town. In my own little way, I believe that Love Iguehi is shedding more light onto the beautiful, culturally rich city that is Oakland and I feel like the world needs to know that amazing things are created and produced in this city.
How long have you lived in the community?
Well, I was born and raised in West Oakland. I moved away for several years for schooling but shortly after starting a family, I returned to Oakland.
What made you want to create your clothing line?
We love fashion and we realize how what you wear can put you in a great mood. We started with custom skirts that fit women perfectly and we have broadened our products offerings over time with one idea in mind; that our customers love the way they look and love the way they feel in Love Iguehi.
What do you love about Oakland? What do you wish more people knew about this place?
Oakland is my home. I was born and raised here. It is not a perfect place, but Oakland is a uniquely diverse, beautiful city with an incredibly important history. I wish more people knew about Oakland's untapped potential and how amazing people of this town are.
What does your store say about Oakland?
My store speaks to the beautiful diversity of Oakland and welcomes people to explore their boldness with colors meant to express joy and everyone’s beauty. Be bold and be you!
What are some other local shops you love?
Taylor Jay, Cocoa Centric, Candid Art
What's your favorite product you sell?
We love our convertible wrap; a one size fits all wrap that can be worn in multiple ways for any occasion. The Love Iguehi convertible wrap can be worn as a dress, as a skirt, as a vest, a top and it can even be used as a stylish nursing cover-up. The wrap fits any body shape, type and size and will easily be the most versatile piece in your closet.